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Kevin Hendrick

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Kevin Hendrick, Senior Vice President, Sales
As Senior Vice-President of Sales, Kevin Hendrick leads Softchoice’s sales organization of 600+ individuals across North America. He is responsible for the overall strategy, execution and mentorship of sales reps across Softchoice’s Outbound Sales, Telesales and Territory Sales channels, ensuring their success and the consistent delivery of outstanding customer service.

Kevin has more than 25 years of sales leadership experience, many of which were with ADP, where he served in senior sales roles and drove record market share gains and revenue growth. Directly before joining Softchoice, he built a sales leadership, coaching, and Challenger selling consultancy, working with top firms across North America like Amex, UPS, and US Bank.



His innovation in leadership, coaching, and training have been chronicled in the Harvard Business Review. Kevin resides in Alpharetta, GA with his wife Lisa, and works out of Softchoice’s Atlanta office.