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Bryan Rocco

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Bryan Rocco, Chief Financial Officer

As Chief Financial Officer, Bryan Rocco is responsible for Softchoice’s Financial Management and Reporting, and Legal functions. Bryan has 15 years of financial experience, with areas of expertise in financial analysis, capital allocation and corporate development.



Prior to joining Softchoice, Bryan held the position of CFO at Bio Agri Mix LP, a Birch Hill Equity Partners portfolio company, where he demonstrated a proven track record of success in the development and strengthening of strategy, pricing, financial reporting and insights, all of which contributed to overall business growth.



He previously was a Vice-President at Birch Hill Equity Partners, Vice-President of M&A at Spin Master, and an Investment Banking Analyst at Credit Suisse First Boston and BMO Capital Markets. He is a CFA charterholder and holds an Honours Bachelor of Business Administration.